A highly concentrated purple shampoo that cleanses, tones, and repairs while keeping hair hydrated. It neutralizes brassiness and boosts brightness in blonde, lightened, and gray hair.​
Directions: Apply to wet hair. Lather fully and let process for 1-3 minutes. For more intense toning, leave on up to 5 minutes. Rinse thoroughly.​
Best Results: Specifically formulated for blonde, lightened, and gray hair to maintain brightness and neutralize unwanted yellow tones. Use as needed to control brassiness.